With the big crunch in the American Real Estate market, and the subsequent Canadian market slow-downs, the Real Estate professionals across America are turning to Social Media to gain every advantage to increase their competitive edge.
Visiting a Sr Analyst at Forrester Research: Social Computing blog of Jeremiah Owyang, the post The Questions Corporations ask about Social Media had the following comment posted in response to the blog noting Real Estate has become an Early-Adopter of Social Media Marketing.
Well, in Arizona (a town of mid-size businesses), nobody gives a damn about social media (yet) besides tech companies. Oh — and real estate brokerages, who are desperate for a way to increase business in an abysmal market and think making their agents blog is a good way to do it. This provides fodder for me as a consultant and as a conference-organizer. The real estate companies are now asking “how can I get this up and running and producing customers for me before I am crushed by the weight of my own overhead from the good old days.
