Monday June30th, 2008 the MLS.ca web site will officially be changed to REALTOR.ca as part of the re-branding approved at the Canadian Real Estate Association's (CREA) Special Assembly last October.
Existing mls.ca and sia.ca continue to operate after June 30th to allow for transition time. The new site includes interactive mapping technology, and the old existing mapping will remain on the old sites for a time.
Much alter, auto-redirects will bring mls.ca visitors directly to the REALTOR.ca site once all concerns or issues by various Boards and Associations have been addressed. Visitors will experience new features, interactive mapping, and streamlined search capabilities.
Members have often directed their clients to mls.ca, giving some clients, and even some members, the impression that mls.ca is the Multiple Listing Service® (MLS®) when in fact it has only ever been a limited selection intended as basic information for available listings. With the re-branding, CREA reinforces that listings are being made available by REALTOR®, and expect to see both trademarks - REALTOR® and MLS® - will be strengthened.
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