Real Estate Marketing Tips for Realtors. Real Estate Agents need all the help they can get when it comes to marketing online. This blog can help you stay ahead of the competition.

Saturday, September 27, 2008

An exciting and unique product that is designed to create more vendor (seller) leads for estate agents.

This web-based application goes under the title AGENTQUOTE and is set to make a big impact on the UK estate agency market. The product should be equally popular with the public as it enables a house-owner to obtain a price to sell their property, in a more efficient manner.

The AGENTQUOTE system invites a seller to register details of a property that they wish to sell (or rent) and the system will then contact all estate agents servicing the postcode area of the property, inviting them to prepare a simple quotation for the seller. The quotation response form asks the estate agent to provide 3 simple but pertinent pieces of information to the seller:

1) How many buyers does the agent have on their database that would likely be looking for such a property.

2) Of those buyers that can be counted as interested parties, how many of them are considered to be ‘hot‘ buyers.

3) What fees would the agent typically charge to market such a property.

Once an agent has responded to a quotation request the seller can then choose from the range of quotes received and select which agents should be invited to make formal contact with the seller to arrange a market appraisal of their property. The seller has some additional tools to assist them in deciding which agents to approach as the system includes a star rating which reflects the agents’ performance to date which is based upon seller-created feedback.

Terry Davies, managing director of BaySoft commented:

“Every property portal service in the UK is focused on driving buyer leads to estate agents by advertising properties that are available to buy. We’ve turned the model upside down and created a site for persons that exclusively want to sell or rent a property. This system delivers a great benefit to the consumer that wants to receive a range of quotations from agents without having to make individual contact with them all. The rating system acts similarly to the way price comparison websites work providing an additional aid to the seller, and because we don’t pass full seller contact details on to the agents, the seller is protected from pressure selling at all times.We also believe that this is an invaluable resource for smaller and medium sized agency firms to help them achieve better levels of sales in an economic climate that could be spelling doom and gloom for many of their competitors.”

It’s unsurprising that this innovative and unique product has already caught the attention of some bigger companies who are keen to offer their services through the AGENTQUOTE portal. One of these is Confused.com who see the bi-product agency rating engine as having a direct synergy with the business model they offer their customers. BaySoft have also created a Confused.com branded version of the AGENTQUOTE system especially for the purpose of driving increased vendor traffic to estate agents.

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