Blogging Builds Business: What, How, and Why.

Burman (LOC)
Originally uploaded by The Library of Congress

More people than not know that blog(s) are great vehicles to promote and build your online reputation and brand. For years, we've been attached to brands, where the Internet audience is attached to you.

In the Internet world, the audience surfing the web are attracted by what engages them. Personality, expertise, reliability, and all the trademarks of personal-relationship building apply. If you're in business, you know exactly what I mean.

Community is Created

• Blogging allows you to share your expertise with a ready audience. The technology and proper application of Internet exposure strategies places your expertise in front of a relevant audience. Your expert content can connect you with these people as they respond to your posts. The more effective and skilled you become with engaging them, the more community you create.

Sell, Sell, Sell - Location, Location, Location

• Blogging is a natural conversation where an author expresses their opinion, their expertise, and so on. This casual online environment, whether business or personal focused, allows you to plug products and services in a natural way. Your expertise attracts them, your not pushing keeps them, and the value-add you offer creates trust.

Search Engine Optimization (SEO) Elevate Your Page Rank

• Google it! We've all heard it, we've all used it. This is how people find the information, products, and services they seek. Blogs by their very nature utilize Web2.0 technology, offer keywords for every post, and massive linking capabilities, and so forth. As well, comments to your blog posts will also contain keywords to continue enhancing your site.

Be an Authority and Keep the Edge

• There are believers everywhere. Simply publishing content online adds credibility
  to any story, person, idea, or business - even if it is just you. Your content, your expertise will attract the right audience. Keep them engaged! As you do, and as they comment, you will gain valuable knowledge to enhance your business-building and delivery of services.
  You offer the Integrity and Expertise and They will bring the Pulse!
  

This may seem like a lot to some of you. Take your time with it, and feel free to call upon us with further questions.