It is Key to choose the right Real Estate Website. An effective Internet presence depends upon your Real Estate Website's features and benefits. The Internet isn't just a Billboard, it is a communicating sales tool working 24/7 with your Listings, your News, and your trustworthy personality. Are you engaging the audience?
Here's what a Real Estate Website needs:
- Stand Out From the Crowd and Be Yourself: Templates don't cut-it anymore. You and at least 50 other people have the same look and feel to your website. You want a website with customizable design.
- Where you can use a word processor, you can customize content: Putting a sign on a telephone pole won't work nearly as well as a television commercial. Interact and engage the audience. Bring them back with fresh and valuable content. Don't pay another web professional to keep changing or adding web pages and content. You want a website with customizable content. SEO will like you too!
- You find things by the names and questions that make sense. You save files the same way. People search and ask questions of the Internet the same way. Labelling your page titles, meta-tag keywords, and url powerfully optimizes your website for search engine ranking. You want a website with customizable SEO details.
- Search Engines can be Rank on badly coded sites: Search Engines scour website html code for the valuable keywords and content that determine search engine ranking. Too much cluttered code washes out the ranking of valuable keyword content. You want a Web2.0 compliant site with clean uncluttered code for higher Search Engine Ranking.
- You sell houses, so where are the listings!? A Real Estate website without MLS integration, showing your personally chosen listings, just doesn't make sense. You want a Real Estate website that allows you to add, edit, or remove listings, and offer them in sort views.
- Listings are boring – Make it Stand Out! The MLS listings page can be a little tedious. Other, less-information dense pages display a Featured Listing (customizable) to attract more enquiries. You want a website with a Featured Listing feature.
- Farm your leads, farm your leads. You don't get anywhere in Real Estate without farming. Harness Internet traffic to your Real Estate website and offer the incentives that engage and collect them as Contacts in your very own website-based Contact Management Database! You want a website that collects farmed contacts.
- What are my websites visitors doing? How can I tell? Website statistics integration to your Real Estate website allows your to observe website Internet visitor behaviour patterns. What attracts them? Where do they go? What is ignored? This information guides you in shaping the site, the content, and engaging and attracting a wider and deeper audience for you to Farm for Contacts. You want a website that offers Statistics.
- Content Management System: What? Do we have to repeat ourselves? We said it before, we'll say it again, "You want a Real Estate website with customizable design, and customizable content." What did you think we were talking about? You get this so all our promises come true. Your level of skill determines the level you play with the code. Either way, you get a site that is customizable, fully-supported, and easily editable alone, or with a support plan.
- Real Estate is demanding on time; You Need Support! What is suggested by all that is offered and recommended may appear to be a lot, and overwhelming. That's why you need a team that can support you. Initial design, layout, creation, all the bells and whistles, included content creation strategy and training (what and how to say to audiences for SEO, engagement, and the technical how-to), and ongoing training and support for all aspects of developing a powerful and engaging Internet online presence at the tip of your fingers.
- Everything is Going Digital: Email, Newsletters, Blogs (RSS), and Social Media Engagement are old and new terms that mean a lot to successful Marketers. Real Estate is no different. The digital age and the digital society require an entirely different set of rules, strategy, and team-approach.
- Are You ready to Plug In? Plugging into the Internet intimidates some – that's a lack of information and understanding. A committed team will provide you with the tools that will give you information and understanding that offer all of the following:
- Integrated Real Estate Website with MLS Listings, Featured Listing, Customizable Design, Content, Layout, Discussion Forum, Contact Harvesting for Lead Farming, Newsletter and other Mass Communication tools included with Email, Website Statistics, Contact Management, and access to a Team of Experts covering SEO – Search Engine Optimization for better ranking, and Social Media Strategists that teach best-practices and insights to begin Internet-effective online social media marketing strategies and tactics to maximize farming results.
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