Realtors need to engage their audience

It sounds simple doesn't it?

Engage with them. Of course, how simple. Just get a sense of engagement with your prospects and clients.

In the old days this was as simple as a phone call to your list regularly. Just checking in, wanted to know how you were doing, planning any big moves, want to know the value of your property?

That was all right when there were only 6 other real estate agents in town and you didn't have to work to hard to get noticed.

Now, you need to engage with more people, more frequently and with more impact.

Having a professional CMS system that's designed for your business is a very important way to ensure regular and timely engagement with your audience.

Does your site promote interactivity, can people comment on your blog posts, do you have forums to engage in more than 2 way conversations? Do you have a mass mailer that takes care of personalizing your communications for you?

These are all important parts of a superior CMS solution for real estate agents.

Don't believe me? Listen to what the Chief Technology Officer of Realtor.com has to say on the subject of engagement.



Real Estate Marketing : AgentXL.com