Internet Marketing Needs Holistic Organic Approach

Highway fog
Originally uploaded by Boby Dimitrov

A website is nothing other than a Billboard Sign in a Virtual World. The only people who see that billboard, are the people driving by. The question that begs for a Website Owner in a Virtual World is: What highway are they driving on?

In days of old it may have been true when stated, "All roads lead to Rome." This was, in fact, the strategy. Rome was the centre of the empire and all roads extended from there. In the world of Internet, that one-route-destination was SEO so the Virtual Traveler found your Internet Website Billboard while traveling the Information Highway. SEO specialists sold promises of ranking, effective keyword strategies, and most likely achieved remarkable results. Without retaining ongoing services, how long did those results last?

Today, not all roads lead to Rome and the SEO game has changed enormously. Google and other Search Engine leaders are continually altering and fine-tuning the search-rank-algorithms in order to normalize and level the playing field against SEO tactics that seek to boost rankings artificially. This is why it is more important to follow organic processes incorporated into your SEO and Social Media Marketing (SMM) strategy. Keep watch for more tips related to this in coming weeks and months.

Organic approaches include content creation, submitting articles to websites, having a blog that is continually adding new content for the RSS world of subscribers, a Facebook and/or other Social Media profiles featuring your sites, business, services, etc., and a host of other campaigns that seek-out the roads less-traveled. Why? Because that is what the Internet user is seeking; the road that is their own.

A Holistic approach, tackling SEO, Social Media, Link-Building, Content-Creation, Articles, Blogging, and others all combine together to create an effective Omnipresence in the Digital Realm of the Internet's Virtual World. Your website becomes the Billboard along many Internet super-highways.

If you would like to learn more, we invite you to visit us at StrataXL.com